With the increased usage of Smartphones and tablets more and more people – and prospective patients – access the internet are using mobile devices. Websites which are not mobile compatible are not creating the great user experience that people have come to expect. So it has become important for websites to provide a user-friendly environment on mobile devices and, to do this, sites need to be responsive and work efficiently regardless of the device used. A responsive healthcare website allows patients to access one website on all devices, instead of having a separate website for mobile devices, or a site that doesn't display properly on mobile devices at all.
Responsive website design has the ability to respond to a device irrespective of how a site is accessed. All the images, structure and content of the site is same regardless of the device from which the website is accessed. Instead of pixels responsive websites uses grids that can adapt and adjust to easily fit all screen sizes. Now more than 70% people use their Smartphone to access the web and thus more than 40% traffic for all medical websites is coming from mobile devices.
There are only a few people out there who are not using a smartphone, tablet, or both. Statistics show that at least a fifth of all Google searches are performed on a mobile device, and this segment is growing. It’s expected that mobile usage may surpass desktop usage by the end of 2016. Not only that, Google's ranking algorithm also shows preference to responsive design. Responsive websites are a lot easier for Google's "bots" to crawl, index, and organize because they need just one address and also the same hypertext mark-up language across all of the different devices. Not only does this mean less work for Google, it additionally suggests that it's easier for users to share and work with content on one website instead of different versions for different devices.
More individuals are utilizing their cell phones for discovering data on the web. According to a latest study almost 70% of all cell phone clients made an online purchase in the last month using their Smartphone or mobile device. Responsive websites can adjust to any screen, so developers control how the conversion elements show on cell phones, allowing them to customize their website's conversion "funnel" to be optimized for mobile devices in order to take advantage of this trend.
What does this mean for healthcare websites? It implies that patients will probably finish what they came there to do once they arrive on and start using your site, provided that your site is designed and built to work properly on the mobile devices that they're using to visit it. The data you need to impart to patients should be easy to access and, if it is, you stand a much greater chance of getting visitors to your site and to complete the action you want them to while they're there. Likewise, since responsive websites aren't yet as common as they should be, you will stand out from your competitors. A patient may visit a competitor's non-responsive site and think that it’s hard to use, and afterward leave the site.
Users of mobile devices access social media sites when online. More than 75% social media interaction occurs from a mobile device. Social media plays an important role in healthcare website marketing and it will continue to grow in the coming years. People generally share content when using social media, so to have the greatest impact, make sure that the content is accessible to as many people as possible. With responsive websites, people can access the content of your website from any device and there are minimal chances of losing the potential audience and they'll be able to share your website and its content on social media if it renders properly on the mobile devices that people are using for it. To make the most of your investment, easy access across all platforms is essential.
Every healthcare website owner knows how much work is needed to get high rankings in search engines. It's a very competitive space, making the top rankings hard to come by. If you don’t have a responsive website, you need to run a separate SEO campaign for each URL; the mobile version of the site and the desktop version of the site, which will double or triple the task if you also have a tablet version of it as well. But with a single responsive website, you only need a single SEO campaign, and this will also benefit from Google's preference for sites that are responsive and mobile-friendly.
All that really matters is, as a business and website owner, you have to remain focused and adjust to the market trends, yet you likewise need to make smart choices. A responsive website plan permits you to do both. In addition to the fact that you are ready to stay aware of and ahead of the competition, you will benefit if you actualize a system that makes everything about dealing with your website a lot easier. Having a responsive website is a win-win for everybody involved.
All healthcare websites designed and developed by SD3 Corporation are fully responsive and work well on all devices.
Tags: Healthcare Mobile Apps, Responsive healthcare websites
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