This insurance direct marketer needed a better system for launching and tracking marketing initiatives-so SD3 built them one.
A direct marketer of insurance in Chicago's northwest suburbs needed a system to capture information about marketing initiatives, track the effectiveness of executing those initiatives, and use that tracking data to perform cost-benefit analysis on future executions.
SD3 developed a custom user interface in C++/MFC that allowed Marketing to enter details about available creative executions, media types and direct mail select groups, and tie these together into initiative options. All this information is stored in an Oracle database along with data from the client's customer management system.
The result is a system that allows them to relaunch or modify existing marketing programs, and then track the leads they generate through every step of the customer management process, providing precise evaluation of the performance of each marketing effort against revenues generated.
By being better able to track and optimize marketing programs, the company has increased annualized premium revenue 150-fold over the past seven years.
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SD3 Corporation
One Parkview Plaza, Suite 730
Oakbrook Terrace, IL 60181
630.563.6800
www.sd3.com