Colorology iPhone Application


Learn About Colors Application

What the client wanted:

A marketing communications and web development company wanted to improve their customers’ experience by providing them with an intricate look inside the psychology of color. Rather than lecturing customers on using color to enhance their brands, the client wanted to develop an iPhone app that would allow customers to explore color on their own.

What SD3 did:

SD3 worked closely with our client to complete the user experience design and screen flow. Then, we moved forward with the iPhone app design and development. The app icon and splash screen graphics were developed by the marketing company and provided to the SD3 development team. After development, SD3 initially deployed the app to the client’s team for end-user testing and feedback. Then SD3 submitted the app for deployment on the Apple iStore.

The outcome:

The client’s new “Colorology” app was unveiled and made available for download on Apple iTunes. They used the tool to help their customers understand how to integrate color when developing and selecting brand. The app included a customized graphic color palette containing 20 colors. Customers could select one of the colors and a page describing its attributes would open. Additional features provided a more detailed look inside each color. Users could press a button and learn the history and psychology about the color. The app also included a feature that explained which colors compliment each other.


iOS, Objective-C, SQLite, and Quartz

  • Improved Customer Experience
  • Interactive Branding Tool


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